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Krup Publishing announces the longest Kutchi literature & music festival around Ashadhi Bij Parv

Krup Publishing, in association with Krup Music, Give Vacha Foundation, Esy ID and the Global Literature & Cultural Club (GLCC) Kutch, is delighted to announce the dates for the 2nd season of “Kutchi Mijaaj,” the longest Kutchi literature and music festival in the world around Ashadhi Bij Parv. Festival directors Dr. Krupesh Thacker and Dr. Pooja Thacker are excited to confirm that this highly anticipated event will take place from July 5th to July 14th, 2024. Anjali Sevak is roped in as the official anchor for the event.


Following the tremendous success of the 1st season, the “Kutchi Mijaaj” team is gearing up for an even more spectacular second season. This 10-day festival will be packed with new and exciting projects, showcasing the rich cultural heritage of the Kutch region.

Dr. Krupesh Thacker expressed his enthusiasm about the festival dates, stating, “Kutchi is our mother tongue, and we are thrilled to schedule the festival around Ashadhi Bij, Kutchi New Year 2024. This timing will allow us to celebrate our linguistic and cultural roots with even greater fervor.” He also added the possibilities of the launch of theme song for the festival.

The festival will feature an impressive lineup of writers, poets, and speakers, bringing together some of the most prominent voices in Kutchi literature and music. Highlights of the festival will include book launch events, poetry recitation shows, Kutchi language exams, Kutchi Vachikam, engaging workshops, and captivating music projects.

Dr. Pooja Thacker added, “This season, we are particularly excited to spotlight talents from the Global Literature & Cultural Club – Kutch. Their contributions will undoubtedly be a major attraction, enriching the festival with fresh perspectives and vibrant creativity.”

“Kutchi Mijaaj” promises to be an unforgettable celebration of Kutchi culture, offering a unique platform for artists, writers, dancers, and musicians to connect and inspire. We invite you to join us for this extraordinary event and experience the magic of Kutchi literature and music.

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